The bandwagon commercialize tactic makes consumers feel that they will gain the blessing of their peers by patronizing your company. Bandwagon selling attempts to make your modest business ‘ product or service the most invoke on the market and appeals to your customer ‘s need to be accepted.


One approach to bandwagon marketing is making your intersection or sword desirable by using advertisements to suggest that entirely the trendiest and most beautiful people use it. These individuals are part of the “ in herd, ” and are well-known and respected among their peers. Marketers know that for the most part, everyone wants to be a part of this group. Promotions that follow this formula could include a group of beautiful, fashionable women wearing your stigmatize of shoes, or respective fit, attractive men drinking your trade name of liquor. The people in the ad appear glad and convinced, sending the subconscious message that your merchandise will improve your potential customer ‘s choice of life.

Shame and Embarrassment

Suggesting the inverse, that people who do n’t purchase your product or service will be shunned by their peers, is another bandwagon sell tactic. Advertising material could portray a person without the advertise intersection as sad, nerdy or unattractive. For example, changing the music in a commercial, such as playing seductive or wellbeing music when the “ in crowd ” enters the scene with your advertised product, and then making the music depressing when showing the person who does n’t have the detail, emphasizes this bandwagon technique. advertise may besides show the people with the promote item in bright and colorful light, while the person who has n’t purchased the product is in black light, or displayed in black and flannel, to show that anyone who does n’t have your product is not in touch with modern trends or engineering.


When a person patronizes your occupation being advertised, he may immediately become accepted by the “ in push ” endorsing your merchandise. For example, your marketing campaign may feature a social outcast discovering the detail being advertised and immediately being transformed into the most popular person in his social circle. Imagine a nerdy kid who sprays on your cologne and immediately becomes the most attractive guy in educate. beautiful girls who never noticed him before are now walking arm-in-arm with him, all because of your cologne.


Bandwagon promotion suggests that fashionable, beautiful and smart people will mechanically accept your potential customer once he starts using your advertise product. Bandwagon advertise may depict a group of people turning their noses improving at a “ plain Jane ” type of woman in the office because she does n’t drink a certain brand of coffee bean. however, the woman discovers a better brand of coffee bean, brings it into the office, and on the spur of the moment everyone is nice to her and wants to be her friend — even though she has n’t changed her appearance. This character of bandwagon marketing suggests that your product alone will encourage people to accept your potential customer, and that everyone will want to be like her and purchase your item. References

  • Foothill Tech: Advertising Techniques
  • Marketing Bandwagon Effect

Writer Bio Tamiya King has been writing for over a ten, particularly in the areas of poetry and short stories. She besides has across-the-board have writing SEO and option health articles, and has written published interviews and other pieces for the “ Atlanta Tribune ” and Jolt Marketing. She possesses a knight bachelor of Arts in English and is presently pursuing higher education to become a creative writing professor.

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