Bandwagon

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pepsi is the choice of a genesis. McDonald ’ s has served hamburgers to billions of homo beings. Oreo is America ’ s front-runner cookie .
These are all examples of the bandwagon device.

As explained by the IPA :

“ The propagandist hires a hall, rents radio stations, fills a capital stadium, marches a million or at least a lot of men in a parade. He employs symbols, colors, music, movement, all the dramatic arts. He gets us to write letters, to send telegrams, to contribute to his induce. He appeals to the desire, common to most of us, to follow the crowd. Because he wants us to follow the crowd in masses, he directs his entreaty to groups held together already by common ties, ties of nationality, religion, subspecies, arouse, vocation… With the help of all the other propaganda devices, all of the artifices of flattery are used to harness the fears and hatreds, prejudices and biases, convictions and ideals common to a group. Thus is emotion made to push and pull us as members of a group onto a Band Wagon. ” 1

The bandwagon invoke emphasizes that “ everyone else is doing it, and sol should you. ” Since few of us want to be left behind, this proficiency can be quite successful. however, as the IPA points out, “ there is never quite as much of a rush to climb onto the Band Wagon as the propagandist tries to make us think there is. ”
Some readers might chuckle at quaint references to bandwagons, tents, and telegrams, and it is unmanageable to deny that much has changed since the IPA coined this terminus. however, this kind of persuasive appeal is more common than ever .
Consider the fact that so many celebrities and politicians are obsessed with the number of on-line followers. Imagine that a acquaintance shares a startling mail from a politician you ’ ve never hear of. When you follow the connect to research the reservoir, you notice that the politician has millions followers, and thousands have shared the tweet. Based on these numbers, you might assume that the post is both credible and authoritative.

This appeal is even more likely to be effective if we believe that everyone else in the crowd is just like us. If Karen from New Jersey likes this product, then I will excessively. If several houses in my vicinity have posted yard signs for Candidate X, she must in truth know what ’ second best for our region .
Emerging technologies such as bots and sockpuppets play a full of life function in building a digital bandwagon effect. A 2016 learn from researchers at the University of Southern California and Indiana University found that approximately 15 % of all Twitter accounts are controlled by bots quite than people.2 Facebook acknowledges the being of about 60 million juke user accounts, and a ship’s company called Devumi has sold more than 200 million talk through one’s hat Twitter followers to governments, criminals, and entrepreneurs.3
The bandwagon effect helps us understand the rationale for this unsavory behavior. Propagandists use bots and sockpuppets in club to convince people that everyone else actually is doing it .
When confronted with this technique, it may be helpful to ask ourselves the follow questions :

  • What is this propagandist’s program?
  • What is the evidence for and against the program?
  • Regardless of the fact that others are supporting this program, should I support it?
  • Does the program serve or undermine my individual and collective interests?

References

[ 1 ] Alfred McClung Lee and Elizabeth Bryant ( 1939 ) The fine art of propaganda : A study of Father Coughlin ’ mho speeches. Harcourt, Brace, New York. Pages 105 to 106 .
[ 2 ] Alessandro Bessi and Emilio Ferrara ( 2016, November 7 ) “ Social bots distort the 2016 US Presidential election on-line discussion, ” First Monday, 21 ( 11 ) .
[ 3 ] Nicholas Confessore, Gabriel J.X. Dance, Richard Harris and Mark Hansen ( 2018, January 27 ) “ The follower factory, ” New York Times .

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Category : propaganda examples

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