today is an era of rival, we observe and face competition in every field of life .
Everyone wants to accomplish his/her goals. In such a competitive environment every company/ stigmatize wants to recognize its intersection or services in a singular way, which captures more customers, increases sales, and leaves a durable effigy of the product. For this purpose, companies use a different kinds of ad techniques.

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What is Advertising?

advertise is something that plays with the hearing ’ mho take care. In advertising companies used different tactics and techniques to clutch their consultation. sometimes they play below the belt. They try to fool the target audience through their strong advertise proficiency .

5 effective Advertising techniques:

1. Bandwagon Advertising:

This technique is used to force or convince the audience to join their group or community .

2. Promotional Advertising:

The company offers free samples to the customer of their product. This a little dearly-won proficiency but still used by several times .

3. Card stacking propaganda:

Advertiser exaggerates the positive facts and figures and hides negative data. ( for good understanding we will discuss in detail )

4. Endorsement:

When a fame endorses any product to advertise any product

5. Bribery:

They give extra to their customers, like buy one get one complimentary .
hera we will discuss one of the techniques, named calling card stacking propaganda .

What is card stacking propaganda?

Same as its diagnose, in cards game people, used to do gambling and for this determination, they stack the decks in their prefer, So they easily won. now in advertising, they used a like idea of stacking the deck. It ’ sulfur now the most common proficiency, which is using frequently to attract focused consumers. In this proficiency, advertisers hold the very facts & figures and show the manipulate facts & figures about the product or service .
Advertisers exaggerate the ocular image of the product with many or specific benefits. In this, they try to push your negative imagination and pulls you thinking towards the positive picture of the product or service. so, you accept the product and choose it .

Examples of card stacking propaganda:

Most of the food advertisements are clear examples of card stacking propaganda .
Check this advertising by burger king…

A delicious pack of fries with 40 % less fat, who will not be going to buy ? In this picture burger kings ’ shows many fact & figures, which are, no doubt, catching the audience successfully. But we know fries never be that healthy besides 40 % less fat on how much ?

Card stacking propaganda in technology:

Look into any mobile or modern notebook advertisement…
They highlight the efficient feature of the product but intentionally not mention their monetary value .
Let ’ s take an case of Samsung notebook, they use the tag trace “ Innovation is not about thickness ” then shows a stylish word picture of a notebook, then explain all its effective and reliable features. You can see all the significant features of the notebook but where is the Price ?

This is called card stack, they give a positive feel .

Comprising with other technique:

Let ’ s compare card stacking propaganda with other techniques to get a complete sympathize .

Bandwagon Advertising and card stacking propaganda:

In bandwagon advertising, advertiser force the audience to join their group like Dove says : thousands of women like a dove, Do you? Or 100 out of 80 mothers prefer pampers for their kids, what are you looking for?
On the other hand, card stacking doesn ’ metric ton force anyone. They good highlight with qualities of the product .

Promotional Advertising and card stacking propaganda:

Companies offer their product to their target audience for release of price. It ’ s a sample of their merchandise that gives the spirit of the real product. In this direction, the customer feels special and become patriotic to the product .
alternatively of this, card stacking gives the feel by the ocular presentation and they make their product looks so bewitching that customers are volition to buy it .

Endorsement and card stacking propaganda:

When a fame owns a intersection to attract the customers, the appearance of any celebrated person in an ad creates reliance among the people. Such an ad is effective but costlier than card stack .
Celebs are highly-priced persons besides not available at all the time .

Bribery and card stacking propaganda:

A very common exercise by the promoter that they offer 1 extra item with their product. We largely seen the ads like buy 1 get 1 free or 1 buy get 2 free, they all are examples of bribery technique. But this doesn ’ deoxythymidine monophosphate exploit that full, most people thought it must contain a low-quality token or more money .
As an option, card stack puts a huge impact on one ’ s mind .

Ethical or un-ethical significance:

ethical ads that are dependable with facts & figures and a fix of well-defined opinions about any merchandise. The ads or ad that does not lie and doesn ’ t build a fake trope of the product. Hence some advertising falls in both categories .
here we are going to view both points of circuit board stacking propaganda :

Ethical for business point of view Un-ethical for customer
They have ethical prospects according to the business, in business, it’s a fair deal to enhance their product. A customer wants a true image of the product without exaggeration.
To face the competitors, they manipulate the facts. And hold the detriments When the customer gets impressed by fake facts but the facts are not complete. So, he gets disappointed and feels that it’s an unethical act.
Fake celebs and customer opinions like Loreal use statement, American’s choice All American’s doesn’t even use Loreal.
Comparison with other products Customer is perceived it offensive sometimes.

Benefits of using card stacking propaganda:

There are numerous benefits to use this proficiency and increase your sales in a good manner. We will discuss some of these :

  • Less costly: It is less expensive than other techniques. We don’t need to waste money on the sample as well as on any celebrity.
  • Extremely effective: The most effective propaganda for convincing the populace to enlarge. Target more audience as it can.
  • The approach is true: No matter what, still information is true somehow. A customer is free to search more and explore the hidden facts.
  • Information based: Card stacking propaganda is based on information that helps a customer to make a decision. Most of the information offered by the card stacking technique.

FAQ – Frequently Asked Question On Card Stacking Propaganda

What means card stacking?

Card stack is basically a propaganda proficiency that aims to sway the viewer ’ s perception of an publish by highlighting one slope and suppressing other side. such detail concentrate can be achieved through media bias or the use up of single-sided testimonials, or just by repressing the opinions of critics .

What Is An Example Of Card Stacking Propaganda?

CARD STACKING. The ad for Pizza Hut is an example of menu stacking propaganda. Card stack is basically a propaganda method where deceptive or untested statistics are being used to persuade the hearing to consider a fact. This ad points out that the pizza gives “ 50 % more ” with “ free 50 % more cheese ” and “ exempt 50 % more meat ” .

What Are The Different Types Of Propaganda?

Bandwagon, Emotional words, Transfer, Testimonial, and Repetition are the types of propaganda techniques that are used by advertisers to convince the aim audience.

What’s An Example Of Card Stacking?

Card-Stacking means loading the cards in confirm of the merchandise ; the advertiser press is positive characteristics and ignores negative qualities of the product. For exemplify, if a brand of fast food is filled with sugar ( and calories ), the ad may claim that the product will be low-fat, which means that it is besides low-calorie .

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