Name Calling – A device to make us form a sagacity without examining the attest in which it should be based. here the propagandist appeals to our hate and reverence. He does this by giving “ bad names ” to those individuals, groups, nations, races, policies, practices, beliefs, and ideals which he would have us condemn and reject .
Glittering Generalities – This device allows the propagandist to identify his plan with virtue by use of “ virtue word. ” here he appeals to our emotions of love, generosity, and brotherhood. He uses words like truth, freedom, honor, liberty, social justice, public service, loyalty, advance, democracy, the american way, examples of words that suggest shining ideals.
Euphemisms – Name Calling and Glittering Generalities are devices that use intense, emotionally implicative words to arouse the crowd to the propagandist way of thinking. In early situations, the propagandist attempts to pacify the audience to make an unpleasant reality more palatable. This is accomplished by using words that are politic and euphemistic .
Transfer – A device by which the propagandist carries over the authority, Sanction and prestige of something we respect and revere to something he would have us accept. Symbols such as the crisscross and the Christian Church, the Flag, Uncle Sam are used to transfer the authority, authority, and prestige to something which otherwise we would reject .
Testimonial – This device relies on the manipulation of an adept, fame, or perceived adept to offer reasons why something should be believed. The credibility of the personality is transferred to the item or campaign. This besides works in reverse based on the same premise that you will relate to the recommendation because of your belief in the person making the tribute.
Plain Folks – Used by politicians, labor leaders, businessmen, and even ministers and educators to win our confidence by appearing to be people barely like the park person. This device is used to show how normal they or their products is by comparing it to casual events and places .
Bandwagon – This device makes us want to follow the crowd to good accept the propagandist ’ sulfur program on bulk. He directs his invoke to groups held together by common ties of nationality, religion, race, environment, sex, and career to harnessing the fears and prejudices and biases and ideals common to the group to get everyone in the group to join his causal agent .
Card Stacking or Fear – A device where all of the arts of magic trick are used to win our corroborate. He stacks the cards against the truth or for his lawsuit by using half-truth and featuring merely the good elements. For a successful fear campaign to work you must have a threat, a recommendation to fix the problem, people to see that the fixate will work, and people to believe they can be the fix.
information borrowed from :
Delwiche, Aaron. “ Propaganda critic : index of web site dedicated to propaganda analysis. ” Propaganda critic : index of site dedicated to propaganda analysis. N.p., 28 Feb. 2011. Web. 27 Jan. 2017.
“ How to Detect Propaganda. ” Bulletin of the American Association of University Professors ( 1915-1955 ), vol. 24, no. 1, 1938, pp. 49–55. www.jstor.org/stable/40219502 .