Everyone wants to be separate of the crowd, and no one wants to be left behind. That ‘s the thinking, anyhow, with the bandwagon approach to opinion. A park approach in advertise, bandwagon works on the human psychology of wanting to belong. As such, the bandwagon approach is much effectively used in persuasive write.


Bandwagon is a fallacy, or error, in argumentation. Related to the emotional entreaty in opinion, or commiseration, the bandwagon overture involves convincing a readership that the majority of people agree with the writer ‘s argument. This proficiency suggests that just because a large majority of people agree, the reader should, besides.

The term comes from the phrase “ jump on the bandwagon. ” historically, the bandwagon literally was a conveyance of the dance band attached to a circus ; this police van was besides used to ferry successful political candidates and their followers during the crusade. The condition is now associated with the idea of attaching yourself to a movement that looks likely to succeed.

The Appeal

social forces and public opinion have power over people ‘s attitudes and demeanor. therefore, the majority opinion represented by the bandwagon approach exerts social press. ad writers recognize this and use the bandwagon appeal by writing persuasive statements like “ Join the thousands who have chosen to switch to the better network. ” In this model, the ad is asking you to join – to jump on the bandwagon. In fact, the original latin terminus for bandwagon, “ Ad populum, ” means “ to the people. ” This relates to the social pressure of people ‘s yielding to the majority quite than their own internal logic.


Writers have more than one method of using bandwagon in persuasive write. For one, writers approach the technique by equating the popularity of an theme with what is right. however, popularity has nothing to do with the truth of an theme. conversely, writers suggest that not doing something yields a negative result, such as being left out of a craved group. With this approach to bandwagon, writers create a sense of fear in the reader for going against the popular opinion. The most obvious access is the use of peer pressure, the mind that “ everyone ‘s doing it. ” That border on relates to the social atmospheric pressure democratic belief has over an hearing.


commercial writers frequently use the bandwagon approach. For exercise, they make statements like “ Over 5 million people have called…, ” adding the name of a caller. This approach works because of the sociable blackmail of majority opinion.

however, people use this approach in other persuasive write a well. For example, an writer states, “ Everyone is doing whatever it takes to make himself felicitous. When you recognize that, you do n’t feel guilty for doing what everyone else is besides doing. ” This approach works because the generator argues that what everyone is doing is right, equating popularity with truth. Review writers use it when they inform their audience that a ledger, song, etc. has been number-one for several weeks, adding “ Check it out. ” If the readers do not, they risk being left behind.

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Category : propaganda examples

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