Card Stacking: “ Highlighting good data and leaving out the bad. ” Whether you are a Democrat or a republican, the president or a child, we all have used this overture. I remember when my two children were ages 4 and 6. They had gotten into a crusade. I walked in and asked each individually what had happened. Their statements pointed out why their position was good and their sibling ’ second was incorrectly. I remember thinking at the clock that my children were destined to become lawyers. Their arguments were so persuasive. They were effectively using calling card stacking without even understanding this natural human leaning to filter information, so it makes one point of opinion look thoroughly and the other bad. Plain Folks: “ The merchandise ( or the politician ) is for people just like you. ” President Donald Trump is a headmaster of this approach. even though he is a billionaire, he was elected because he has a gift for sensing intuitively what his a lot poorer supporters want to hear and then saying what they are thinking. They roar with approval at phrases like : “ Lock her up ! ” or “ Build the wall ! ” not because they actually believe that that ’ s what should be done, but because he is expressing their thoughts. The Testimonial: ” If a fame likes it, then you should, too. ” This proficiency is used in advertise. When actor Matthew McConaughey drives a Lincoln, he ’ mho viewed as cool and advanced and part of the elect, and people who drive a Lincoln therefore fit in that lapp category.
Politicians besides use this proficiency. If a popular politician is viewed as in prefer of some cause, then his followers will besides be in favor of it. Devotees of either political party believe what they do, not necessarily because they have in truth studied an issue like climate change, but because their party states that it is an authoritative issue. It ’ s not that the political party is taking a stand on an topic because their supporters believe in it. Research has demonstrated this phenomenon. Glittering Generalities: Advertisers use terms like “ best, ” “ great, ” “ new and improved. ” Politicians use terms like : “ human rights, ” “ judge, ” “ exemption ” and “ Make America Great Again. ” These words are never truly explained. They leave it up to individuals to define the terms. The marketeer or candidate is putting a spin on his “ product ” to make it desirable or meaningful. Name Calling: “ Socialist, ” “ patriot, ” “ dazed, ” “ war hero. ” The function of this technique has increased exponentially since the 2016 election. several letters-to-the-editor have used the word “ socialist ” without ever defining what the term actually means in veridical life. Police, the military, environmental laws and water and sewer systems are all examples of socialism, but are rarely considered when the name “ socialistic ” is used. Transfer: “ Invoking something revered like Jesus or the U.S. ( this can besides be negative, like comparing person to Hitler or Stalin ). ” Both sides of the political spectrum use these phrases frequently to denigrate the belief of the other side. The problem arises when these terms are used ; reason goes out the window and emotion comes rushing in. People become irrational because these words often elicit awe or fear.
These propaganda techniques find their direction into our politics, our advertising and our address. Hopefully, by making visible what has been inconspicuous, we can become more discerning and thoughtful. We can become in truth educate and much more mindful of our emotional tendencies .
As Jesus so competently stated, “ You shall know the truth, and the truth shall make you spare. ”