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What do McDonald ’ randomness, Nike, and Maybelline have in common ? Upon first base glance, it doesn ’ thyroxine seem like they share a lot at all. McDonald ’ sulfur is celebrated for food, Nike makes athletic invest, and Maybelline produces constitution. however, these three companies all have memorable slogans. It is hard to go a day without hearing McDonald ’ south familiar “ I ’ m lovin ’ it ” jingle. Nike has branded clothe with their “ Just do it. ” tagline and Maybelline employs attractive celebrities to say “ Maybe she ’ south born with it, possibly it ’ second Maybelline. ”
Whenever we hear these slogans and taglines, we are encouraged to link the jingle to our feelings about the stigmatize. McDonald ’ s attention-getting jingle reminds us that their food is lovable and brings back feelings of nostalgia. Nike ’ s motto encapsulates the drive and hope of an athlete and suggests that their invest will help the athlete achieve her goals. ultimately, Maybelline ’ s memorable tagline suggests that their constitution will leave the user with a naturally flawless count. Hearing these slogans again and again makes this shape of advertise then effective.

advertise agencies are not the only ones who utilize the tactic of repeat. Propagandists use repeat to link themes to certain groups or ideas. In the like way that Nike repeatedly associates their trade name with the grim commitment of an athlete, propagandists relate negative themes to their opponents and positive themes to members of their group. Social scientists Christopher Paul and Miriam Matthews state of matter, “ repetition leads to familiarity and familiarity leads to acceptance. ” 1 When audiences are repeatedly exposed to a short motto or tagline, they are encouraged to accept these themes and associate them with the target ideas or groups .
Propagandists use repetition to prevent far discussion when convincing members of their group that the opposing side can not think rationally. For exemplar, there are many jokes about blondes being dumb. The celebrated actress Marilyn Monroe, for example, always played the character of the dumb blond, even though she was quite fresh. In an interview with the christian Science Monitor, writer Sarah Churchill said, “ She [ Marilyn Monroe ] was far from dumb… The dense blond was a role – she was an actress for eden ’ randomness sake ! Such a good actress that no matchless now believes she was anything but what she portrayed on screen. ”

Monroe was systematically cast as the dumb blond, leading people to accept that she was dumb off-screen. Just as casting agents systematically chose Monroe to play the function of the speechless blond, propagandists can use repetition to reinforce baseless and irrational claims. After hearing these ideas repeated, we begin to accept them as truth.

When we notice the repetition of a particular message or claim, we can protect ourselves by asking the follow questions :

  • If we boil the claim down to its essential elements, what does the propagandist want us to believe?
  • Why might the sender of this message want us to accept this claim?
  • Is it reasonable to accept this claim based on factual evidence?

1 Christopher Paul and Miriam Matthews ( 2016 ) “ The Russian firehose of falsification propaganda mannequin, ” position : rand Corporation. p. 4 .

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